Your loyalty rewarded! Or is it?

January 11 2014

Lovely readers, today we unpack the facts around Australian customer loyalty programs, and figure out where the real rewards lie. Some are sublime finds! And some (as JS would say) “are what we call the honey-pot”.

Obviously, retailers implement loyalty programs for a reason. The data is solid; customers in loyalty programs shop more. A 2012 research report into Australian customer loyalty programs told us this:

  1. 80% of us will buy more from a company whose loyalty program we are a part of.
  2. 88% of us (93% of women!) belong to a loyalty program or programs.
  3. But less than half of us (45%) will feel loyal to the company because of it.
  4. And less than half of us (45% again) present our loyalty card or collect the benefits when making a purchase.
  5. On average, men are members of 3.3 programs and women 4.7. But men are more loyal than women!
  6. 11% of people are members of more than 10 loyalty programs. (100% of authors of this blog are members of more than 10 loyalty programs).

So who’s got the deals? There are plenty of stores who are verrrry happy to take your details and monitor your shopping habits but do not offer a clear rewards program in return (*ahem* Cue *ahem*). The best of the rest are below!

Straightforward Loyalty (easy to understand, sublime finds!): 

  • Saba gives their VIPs 10% off full-price purchases (10% reward) logo-main
  • Sportscraft offers VIPs 10% off every time you shop (10% reward)
  • No vouchers here, but those in the Ikea ‘family’ enjoy reduced prices on select products, free insurance to cover your journey home, super deals in the Ikea restaurant and the regular 90 day warranty extended to 12 months.
Sublime-ish honey-pots (easy to understand, rewards for returning):
  • Boost Juice gives Vibe Club members one point for each Boost purchased. When you’ve got 10 points you get a free Boost! + a freebie on your birthday
  • AdornemeCinebuzz offers a movie of the week for $10 and a points system that preeeettty much gives you a movie free after every ten you attend (10% reward).
  • Sussan rewards VIPs with a $50 voucher for every $500 spent in store (10% reward)
  • Adorne offers 1 point for each dollar spent, $10 voucher after you’ve racked up $100 (10% reward)
  • GuzmanYGomez offers GOMEX members 1 point for every $1 spent, 150 points earns you a $10 voucher (6.6% reward)GOMEX
  • David Lawrence offers 1 point for every $1 you spend, 1000 points gets you a $50 gift card (5% reward)
  • Kikki-K offers a 10% discount to students
  • The FlyBuys program offers 1 point for every $1 spent with the opportunity to cash in your points on a range of rewards

More spend = more rewards (honey-pot!):

Wittner Wittner
Wittner offers members of their VIP Soul Club one point for every $5 spent in store. If you rack up 45 points ($225) in a year you’ll earn 10% off all purchases. 200 points ($1000) gets you 15% off purchases and a $15 birthday voucher, 300 points ( $1500) attracts 20% off and a $20 gift voucher.

ReviewReview
Review’s loyalty program rewards customers for their purchases that month with a voucher valid for the following month. Spend between $29 and $149 attract a $15 voucher, Over $250 gets a $25 voucher, over $500 gets a $50 voucher and over $1000 gets a $100 voucher. As a Review loyal you’ll also get a $20 voucher for your birthday, 25% off Looksmart Alterations and invites to exclusive events (with cupcakes!).

MimcoMimco
The MIMCOLLECTIVE (snappy name, Mimco!) rewards in-one-transaction purchases of $200-$499 with a $20 voucher, purchase of $500-$699 with a $50 voucher and purchases over $700 with a $100 voucher. Should you become a Mimcollective you will also enjoy one complimentary leather care with a handbag purchase, an extra 5% off during the start of major sales and a $30 voucher on your birthday!

WitcheryWitchery
Witchery rewards it’s loyalty members with a $20 voucher on their birthday and shopping credits loaded to their witchery card according to the amount spent in store (in one transaction). Rewards are $15 for $150 (10% reward), $30 for $250 (12%) and $100 for $500 (20%, dang!). Rewards expire after 30 days and can’t be earned on lay-bys.

Priceline Priceline
Priceline’s Sister Club rewards “sisters” (bleugh and what about the bros?) with a $3 voucher for every $100 (3%) spent in the preceding quarter and a $8 voucher for every $200 spent (4%). Despite it’s babysitters-club-esque name, this rewards program feels worth it. You don’t have to break the budget to be rewarded, and even though the rewards are modest, it’s always enough to buy SOMETHING in Priceline. Source prescriptions and medicines at a Priceline pharmacy and the rewards can really stock up!

Myer MyerOne
Perhaps the most popular rewards program out, Myer One members are rewarded with 2 points for every $1 spent in Myer. 2000 points earns you a $20 gift card (2% reward), delivered each quarter. Members receive Myer’s Emporium magazine free with their purchase (just ask for your copy at the counter). Those with Silver or Gold Membership ($1500 and $6000 annual spend respectively) also receive a birthday voucher and invites to exclusive events (some with canapés! And champagne!).

The upshot: There is money to be saved with alllll of the above loyalty programs. But! Some are easier to access than others. Shop smart, sublime seekers and may your loyalty be rewarded!

♥AS

What loyalty programs do you get the most benefit out of? What stores do you wish would come to the party with a rewards program? 


3 Comments

  • Alli B says:

    My new favourite loyalty program is Mecca’s Beauty Loop. I have just graduated from Level 1 to Level 2. I’m a little excited as it involves two complimentary makeup applications and one complimentary makeup lesson a year!! My other favourite is the Sportscraft VIP program, every purchase is on sale (well unless the item is… on sale).

  • Such a great list! I love my Myer One as it just ticks a long and agree with Alli – Mecca’s Beauty Loop gets a workout too! Looking forward to getting a Sephora card! Lookout wallet! x
    Madeleine, The Daily Mark

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